In recent years, my country's rural e-commerce has developed rapidly. According to data, in 2018, the national rural e-commerce consumer market has reached 1.26 trillion yuan, and the acceptance of online shopping by rural residents has greatly improved. Pharmaceuticals also account for a large proportion of the categories of rural e-commerce operations. Cold chain logistics plays a vital role in the circulation of medicines.

   Cold chain logistics is the most important link in the flow of medicines. In the "Guiding Opinions on the Pilot Comprehensive Reform of Urban Public Hospitals" issued by the General Office of the State Council, it is proposed to promote the separation of medicines and strive to reduce the proportion of medicines in public hospitals in pilot cities (excluding Chinese herbal medicines) to about 30% by 2018. This means that more medicines will be circulated in pharmacies and e-commerce platforms in the future. The transportation of medicines needs the support of the cold chain, which means that more medicines will enter the country through cold chain logistics, which will bring unlimited business opportunities to the cold chain logistics and refrigeration equipment industry.

   Therefore, in the development of rural e-commerce, the demand for cold storage and other cold chain logistics facilities will continue to increase. However, due to differences in regional climate and environmental characteristics, the requirements for cold chain equipment are also different. Therefore, the cold chain equipment industry should also "prescribe the right medicine", check the quality of equipment, continue to explore, optimize, and innovate continuously, and develop cold chain products that meet the standards to help my country's drug distribution industry develop faster and make drugs safer. , So that people in all regions can also use medicine with peace of mind.